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Our Image Design Model

In healthcare, uniforms/apparel programs respond to the need of patients to easily identify their caregivers. Our goal is to assist your organization in developing a customized, effective professional apparel program consistent with your desired image and corporate brand.

The appearance of your employees dramatically affects your corporate brand identity. In addition, it influences how your organization is perceived by clients, patients, the community, the  industry market, and prospective employees. Well groomed employees project a sense of confidence to the public they serve, and add to the overall credibility of the organization they represent.

Selecting the uniforms for your employees is just as important as selecting the decor. After all, the front line staff create the first and most lasting impressions with customers, patients and/or guests.

While it is true that a comfortable and attractive uniform will not necessarily make your employees happy, it's also true that an uncomfortable and unattractive one will make your employees unhappy and this unhappiness will be reflected in their performance.
 

Uniforms Selection Consulting

Many leading hospitals are implementing apparel/uniform programs to respond to the need of patients to easily identify their caregivers. These programs also enhance the appearance of their employees which as a result support the organization’s image and brand.

The uniform/apparel programs can include the non-clinical as well as the clinical staff; nurses, other healthcare professionals, volunteers and, support staff. Some organizations have developed custom  line of apparel to enhance their organization’s brand and to offer their employees access to subsidized garments as an employee benefit.

Criteria For Uniforms Selection

• Support the organization’s total image
• Reflect the level of professionalism of the organization
• Comply with regulatory standards
• Blend with the style and overall decor of the hospital
• Appropriate for the different functions
• Comfortable to wear – fabric – fit
• Attractive and flattering to employees – color – styles
• Easy to accessorize
• Easy to maintain
• Cost-effective

Uniforms Program Steps

• Program definition
• Information gathering
• Uniform choices: custom – semi-custom - catalog
• Vendors/uniform companies selection
• Uniform samples
• Uniform selection
• Sizing - ordering
• Professional dress standards – dress code
• Education
• Follow-up

"We have already seen great improvements concerning the new standard of dress guidelines you designed and improvements have been noticed by various departments and outside sources."
- Lafayette Villa Health Care

 "The Apparel Program you helped us develop at our hospital  is now implemented and the changes are striking.   The staff looks so professional and there is no more confusion regarding who the nurse  is.  We hear from our patients as well as our MD colleagues that it's easier to locate the nurses given this apparel program."
- Virginia Mason Medical Center (VMMC)

"Image Resource Group  developed a  patient-oriented plan that allows our patients to differentiate the caregivers by the garments colors they wear. The project included  surveys and training sessions with  our staff to gain input on their preferences on styles, colors, details, fabrics and costs to develop a custom apparel line. Each garment has the Northwestern Memorial logo on the sleeve and the employee job title embroidered on the front for ease of patient identification. This project represents the first comprehensive hospital custom uniform apparel program in the country."
- Northwestern Memorial Hospital

 

See what some of our Healthcare Clients have to say

 

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