Uniforms Selection for the Healthcare Industry
Do your patients get confused about who their nurse is?
In healthcare, uniforms/apparel programs respond to the need of patients to easily identify their caregivers. Our goal is to assist your organization in developing a customized, effective professional apparel program consistent with your desired image and corporate brand.
The appearance of your employees dramatically affects your corporate brand identity. In addition, it influences how your organization is perceived by clients, patients, the community, the industry market, and prospective employees. Well groomed employees project a sense of confidence to the public they serve, and add to the overall credibility of the organization they represent.
Selecting the uniforms for your employees is just as important as selecting the decor. After all, the front line staff create the first and most lasting impressions with customers, patients and/or guests.
While it is true that a comfortable and attractive uniform will not
necessarily make your employees happy, it's also true that an uncomfortable
and unattractive one will make your employees unhappy and this
unhappiness will be reflected in their performance.
Uniforms Selection Consulting
Many leading hospitals are implementing apparel/uniform programs to respond to the need of patients to easily identify their caregivers. These programs also enhance the appearance of their employees which as a result support the organization’s image and brand.
The uniform/apparel programs can include the non-clinical as well as the clinical staff; nurses, other healthcare professionals, volunteers and, support staff. Some organizations have developed custom line of apparel to enhance their organization’s brand and to offer their employees access to subsidized garments as an employee benefit.
Criteria For Uniforms Selection
Uniforms Program Steps
"We have already seen great improvements concerning the new standard of
dress guidelines you designed and improvements have been noticed by various
departments and outside sources."
"The Apparel Program you helped us develop at our hospital is now implemented and the changes are striking. The staff looks so professional and there is no more confusion regarding who the nurse is. We hear from our patients as well as our MD colleagues that it's easier to locate the nurses given this apparel program."
- Virginia Mason Medical Center (VMMC)
"Image Resource Group developed a patient-oriented plan
that allows our patients to differentiate
the caregivers by the garments colors they wear. The project included surveys
and training sessions with our staff to gain input on their
preferences on styles, colors, details, fabrics and costs to develop a custom
Each garment has the Northwestern Memorial logo on the sleeve and the employee
job title embroidered on the front for ease of patient identification.
This project represents the
first comprehensive hospital custom uniform apparel program in the country."
See what some of our Healthcare Clients have to say
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