Uniforms Consulting
Your employees' image is an extension
of your company's brand.
A positive uniform program is a powerful marketing tool
that creates a unique and memorable "experience" for your guest and/or your
patients.
At Image Resource Group, we will provide your organization with a competitive
image advantage in helping distinguish your organization’s brand in the eyes and
minds of your customers, and end users. With a trained eye and keen
understanding of uniforms and visual communication, Image Resource Group will
define a uniform program that effectively communicates your company’s mission
and values. Our technical understanding of color, fabric, garment construction
and functionality, and uniform selection experience assures that you will
receive timely, sound advice to make smart decisions that yield positive,
long-term results for your company, your employees, and your customers.
Uniforms Selection Consulting for
Healthcare Organizations
Image Resource Group will assist your organization in developing a
uniforms/apparel program strategy that will allow patients to easily identify
their caregivers.
Our apparel program of this nature will be structured under the following
principles:
• Patients and their families are often confused with their
caregivers. They are consistently requesting additional avenues to identify who
is providing which services while under hospital care.
• The image and behavior of your professional staff shape the
fundamental nature of your services, and therefore customer satisfaction.
• A successful uniforms selection program provides a
“win-win” scenario with excellent options that will have people look
professional and give everyone the benefit of improved care-giver identification
(and perhaps also improved self-esteem for staff).
• The program will support the organization in its commitment
to high quality patient care through improving employees professional
appearance.
• The success of an apparel/uniforms program depends highly
on the staff participation and acceptance of the program.
• Our experience demonstrates that when staff understands the
reasons and the benefits of an apparel/uniforms program for their patients and
employees themselves, the level of acceptance increases and thus contributing to
the program success.
For more comprehensive information, please visit the main
Uniforms Consulting section.
Uniforms Selection Consulting for
Hotels and Resorts
Image Resource Group will develop a customized Professional Image Program
for your organization based on our company's extensive experience on
corporate image programs in the hospitality industry.
A program of this nature will be structured under the following principles:
• The image and behavior of your staff are the fundamental
nature of your services, supporting your vision and mission.
• Your employees are the ambassadors of your organization.
Your staff’s image is as important as the image of your organization.
• The verbal and non-verbal communication (appearance/body
language/words) of your employees affects guest satisfaction, therefore the
bottom line.
• The Program will:
− Define your organization’s desired
image for employees
− Include upper management
participation from planning and implementation
− Include employees participation and
feedback
− Facilitate uniform selection
− Facilitate vendors selection
− Include value for both,
organization and employees
Criteria For Uniform Selection
Our goal is to assist your organization in selecting uniforms that:
• Support Paragon Casino Resort image and brand
• Blend with the style and overall decor and theme of the
property
• Reflect the level of professionalism of the organization
• Comply with regulatory standards
• Are appropriate for the different functions
• Include standardized pieces: color, fabric, vendor
• Are comfortable to wear: fabric and fit
• Are attractive and flattering to employees: color and
styles
• Include employees participation and feedback
• Are easy to accessorize
• Are easy to maintain
• Are cost-effective
We wrote the book on professional Image for the hospitality
industry
For more comprehensive information, please visit the main
Uniforms Consulting section.
