Image Consulting on Dress Code Guidelines

Our Image Design Model

At Image Resource Group,  we assist your organization to develop a customized, effective Professional Image Program consistent with your desired image which supports your corporate brand.

Consulting on Dress Code Guidelines

Facts Of Professional Dress Code In Your Organization

• The image of your employees represent the image of your hospital. Appropriately dressed employees reinforce the professionalism of your hospital
• Your employees create and maintain the first impression of the hospital, your patients, visitors and, guests
•  A comprehensive dress code must include a clear definition of the expected organization’s image
• Changes in professional dress standards create mixed reactions in employees
• Employees' attitudes toward professional dress standards and uniforms can affect their behavior and productivity
• Employee participation in professional dress standards definition and uniform selection facilitates the acceptance of both
• A successful comprehensive dress code, as part of a total Professional Image Program, supports your organization in enhancing the quality of medicine, restoring public confidence in hospitals

Dress Code Policy Process

Our successful dress code policy model includes the following steps:

• Policy Definition
• Information
• Education
• Application
• Enforcement

"Your input on our new standard of professional dress and the educational sessions  for our entire hospital staff definitely made a positive impact in the way our staff appears to the public. The feedback was terrific."

SENTARA, Norfolk General Hospital, Internal Committee Chair, R.N.

Our Clients in Healthcare—Partial List

Hospitals

• Northwestern Memorial Hospital, Chicago, IL
• Portsmouth General Hospital, Virginia Beach, VA
• Roanoke Memorial Hospital, Roanoke, VA
• SENTARA Norfolk General Hospital, Norfolk, VA
• Virginia Beach General Hospital, Virginia Beach, VA
• Wilson Memorial Hospital, Mt. Vernon, VA

Other Healthcare Organizations

• Allergy Associates, Virginia Beach, VA
• American College Health Association, Baltimore, MD
• Bayside Hospital, Virginia Beach, VA
• Children’s Hospital of the King Daughters
• Dental Dynamics, Virginia Beach, VA
• DePaul Hospital, Norfolk, VA
• Hearthside Home Health Care, Norfolk, VA
• Mary Immaculate Hospital, Newport News, VA
• Maryview Hospital, Portsmouth, VA
• Obici Memorial Hospital, Suffolk, VA
• Ophthalmic Personnel of Tidewater, Norfolk, VA
• Robert Rubin, MD, Virginia Beach, VA
• SENTARA Enterprise, Norfolk, VA
• The Virginia Dental Association
• Tidewater Eye Surgeons, Portsmouth, VA
• Portsmouth General Hospital, Virginia Beach, VA
• Roanoke Memorial Hospital, Roanoke, VA
• Virginia Beach General Hospital, Virginia Beach, VA
• Wilson Memorial Hospital, Mt. Vernon, VA

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